Artist’s book

Client: Berman Designers

While editing and designing the book, I went back and forth between creation and inspiration, memories and their current expression, the images we collect as artists and the new objects they transform into.

The project also included graphic design for an open studio exhibition and social media presence.

www.berman-j.com
Photographers: Liat Elbling, Aya Wind, Nirit Berman.

Brand Identity

SPHERA is a boutique winery of exquisite white wines from the Judean Hills of Israel.  While working with Doron the winemaker I discovered we shared a similar minimalistic approach to what we do, wheather it's winemaking or graphic design.

So, like SPHERA's philosophy, it's brand language is all about balance: clear and precise, almost scientific at times and at the same time it offers an artistic depth and a warm human touch.

More about SPHERA at www.spherawinery.com
Photographers: Itzik Shapira, Elio Nudelman, Eyal Keren, Ilan Nachum.

Choose Your Match - An online campaign that is all about color trends, design themes and the freedom to choose the right match for you.

Client: Pitaro

t:hub is the Technion’s hub of entrepreneurship and innovation.

It is all about connections:

Connecting students, fields and faculties

Connecting ideas and concepts

Connecting advanced research with the world outside the academic sphere.

t:hub’s graphic language is designed as an open code

A colorful visual system for creating logos and marketing materials in a way that is both logic and creative. It gives the wide range of activities, programs and centers a consistent uniform appearance while letting each unit express it’s uniqueness.

Campaign Concept and Design

Your workspace is your kingdom, make it yours!

For this campaign, we've identified five different user typecasts, and created a unique workspace for each one of them.

Playful stop-motion animations, banners and stylish print ads displayed different looks for different people. Which one of them works for you?

Client: Pitaro

Magazine Design

An annual magazine for the Faculty of Electrical and computer Engineering at the Technion. A clean scientific layout combined with colorful isometric illustrations which were designed to express abstract concepts and activities.

Photographer: Nitzan Zohar

Global Online Conference Branding

Client: Points of You

Wings of Change online conference invited professionals in the field of self development to an experiential 3-day event. Since the world was dealing with COVID19 the event took place online, with a main theme of moving forward in times of crisis.

The creative concept used nature’s beautiful scenes of flying and transformation as metaphors for emotions and mindsets.

The project included designing the conference online platform, a social media campaign, a creative zoom experience and a Recap video to summarize the event.

Throughout the event, the participants selected their virtual wings and created a colorful workshop space with their presence.

Video Editing: Studio Zooz

Art Direction and Design

Nirit and Avi Berman are well known for their classic, high quality jewelry designs.

Over the years , we formed a special work process that supports their creative work and answers their marketing needs.

An annual plan of events exposes new items and generates a special dialogue with their clients. Each event is unique and has it’s own marketing kit of photographs, texts, packaging and social media.

Berman Jewelers website

Photographers: Liat Elbling, Aya wind, Eli Gros,

A collection of paper products and accessories.

Client: Dornat

Brand Identity, Global Launch

Points of You® Academy offers 4 levels of live workshops and online courses for their global community of life-trainers.

It was launched on the same day in 15 different languages. All branded items were shipped in advance to 40 different countries accompanied by brand guidelines for every little detail - from setting up the workshop to marketing it online.

The universal language of colors and photos was chosen to create a unique look for each level, and a vibrant colorful total-look for the brand as a whole.

https://points-of-you.academy/

Marketing Strategy: Tal Makover

Academy items photos: Daniel Layla

Art Direction

Client: Pitaro

Pitaro’s Work from Home campaign shows innovative solutions for creating a work space in different rooms at our home.

The whole campaign was shot from above (top-shot) to give the scenes a look of an architectural plan. Pitaro’s beautiful items were arranged in carefully planned compositions that brought out the client’s marketing message as well as a powerful statement of aesthetics and design.

Photographers: Studio Zooz

Marketing Strategy: Tal Makover

Concept and Design

Client: Points of You

A series of conceptual paper products, that offer a light and playful way to reflect on daily experiences. The client added a special request: to create a fun and colorful unboxing process.

The project included developing the concept and designing the products, packaging and an online campaign.

Product photos: Studio Zooz

Brand Identity

When designing Armel's brand graphics I focused on creating a set of visual tools for categorizing their vast collection of fabrics. The colors, patterns and icons help explain what each kind of fabric has to offer and at the same time create a strong colorful presence. Armel's campaigns display current trends in the textile world by creating sophisticated combinations of tones, shades and textures. 

Marketing strategy: Tal Makover, Armel's creative director: Yaron Shmueli, Campaign photographers: Shahar Tamir, Menachem Reiss

Armel's website

Art direction

Pitaro's campaign ads show how furniture turn into building blocks, helping you dress your space like an artists creating his artwork.

Marketing strategy: Tal Makover

Campaign photographers: Dror Katz, Menachem Reiss, Shachar Tamir

Brand Identity

The graphic language of Breads Bakery combines beautiful photos taken inside the bakery with simple daily phrases.

Together they describe the happy moments of bread making and invite us to enter the world of a baker: simple, fresh, filled with true love and excitement along side high professional standards.



Photographer: Daniel Lailah,  Creative partner: Vered Mosenzon

Exhibition design

comme il faut's winter fashion show was a special one, celebrating the brand's 25th Anniversary. It was special for me too, since i was part of their creative team for 11 years. The timeline I created in the space surrounding the catwalk displays images from campaigns and photo shoots since 1988. The crowd was invited to select their favorites and collect them into envelopes they received when they arrived.

The show's graphics are all handwritten, with splashes of black ink, for a personal, creative, straight forward look.


Thanks Yael Ilan for the lovely photos.

Stationery Line

Isn't it time you gave yourself a compliment? comme il faut's stationery line is full of good things you can tell yourself or someone else who deserves it.

The empowering messages are surrounded by a colorful collage work:

The main charecters are illustrated on the brands fashion photos. The backgrounds and patterns are hand painted and combined with leftovers collected in the company's studio: labels, buttons, marketing materials and old office supplies.

Charecter illustrations: Jenny Milicov

Photographs: Daniel Laylah

Catalogue design

Agas & Tamar's jewelry studio-shop has been operating in Tel Aviv since 1998.

Their creations involve a dialogue between old and new and a constant search for the power of simplicity in everyday objects, experiences and sensations.

Their catalogue tells an implicit story about creation and not just the end product. A story extensive enough to accompany the creators for a long time, and rich enough for discovering something new each time you look at it.
 

Photographer: Erez Ben Shahar

Brand Identity, product design

Points of You is a tool for business and self development

The heart of the product are 65 cards each featuring a photograph and a word, when you combine the two with your own life issues, the journey begins.

The packaging is made of natural fabric with partially hemmed edges, the production process combines meticulous crafting which gives each a personal touch.

The choice of natural materials and almost exclusively black and white graphics allows the colorful photographs, taken by professional and amateur photographers from around the world, to speak for themselves.

Product photos: Studio Zooz, Shahar Tamir